VIRIDIS PRINTING

DESCRIPTION

Viridis Printing isn’t just about printing; it’s about vibrant impressions with a minimal footprint. I aimed to design a brand that uses recycled materials, vegetable inks, and energy-efficient processes, all while partnering with tree-planting organizations. I’ve created a comprehensive brand guideline with a nature-inspired color palette and playful fonts, along with a custom logo and mockups to showcase your project. Plus, a captivating motion graphic brings the Viridis story to life. From business cards to brochures, Viridis is your partner for impactful, eco-conscious printing. Let’s leave a lasting impression, together.

BRAND GUIDELINE

Our brand guidelines document serves as your comprehensive roadmap to the Viridis visual identity. You’ll discover a carefully curated color palette of five hues, inspired by nature’s vibrancy. These colors work together seamlessly to create a bold yet eco-conscious feel. To ensure clear communication across all materials, we’ve also outlined three distinct fonts, each chosen for its readability and playful personality.
 

The document dives deeper into our logo, explaining the difference between the primary and secondary versions. The primary logo combines our brand name with a unique logo mark, ideal for prominent displays. The secondary logo, changing the heiarchy for different application, is perfect for situations with limited space. This logo mark with a description is the submark, a simplified element that embodies the essence of the Viridis brand. By understanding these components and how to use them effectively, you can ensure consistent and impactful brand messaging across all your printed materials.

CARD (HOVER OVER)

The business card utilizes the brand pattern (wavy lines)  incorporating the secondary logo as well. The back (hover your mouse over the front) uses a brand color and simple information, only pointing out the name and contact info instead of pushing lots of information on a small card.  

CARD (HOVER OVER)

The business card utilizes the brand pattern (wavy lines)  incorporating the secondary logo as well. The back (hover your mouse over the front) uses a brand color and simple information, only pointing out the name and contact info instead of pushing lots of information on a small card.  

LETTERHEAD

The letterhead breaks the mold of the rest of the stationary with the front featuring a white background. Still using brand fonts it rides the line between information and design well by keeping it to a minimum. The show is on the back (hover over with your mouse) as it features the V lettermark featured in the logo. It adds a pattern in green contrasting against the dark blue background that is visually appealing to me.

MOTION GRAPHIC

I had created this commercial for the purpose of putting it as a part of the SNHU Student Showcase I curated, because I was working simultaneously on the branding project I found it good to tie in the projects. As a result I made a visually pleasing and (for my first attempt) good looking commericial for the brand.